The Command Center dashboard overview is the first thing you see when you log in. It's a snapshot of your entire agency's performance in one screen.
What's on the Dashboard
Pipeline Summary A mini funnel showing:
- Total leads in your pipeline
- Leads per stage (New Lead, Contacted, Meeting Scheduled, etc.)
- Conversion rate from New Lead to Closed Won
- Deals expected to close this month
Revenue Snapshot From your connected Stripe account:
- Current MRR
- Revenue this month vs. last month
- Number of active paying clients
Tool Activity Quick stats for each Trovn tool:
- GhostHunter: scans run this week, leads found
- AI Builder: sites built this month, credits remaining
- Client Portal: projects pending review
- Site Audit: audits run, reports shared
- Go Live: sites deployed, domains active
Recent Activity Feed A timeline of recent actions across your account:
- "Lead 'Joe's Plumbing' moved to Proposal Sent"
- "Site built for 'Austin Dental' using HTML/Tailwind stack"
- "Client approved version 2 of 'Smith Law website'"
- "SEO analysis completed for 'greenleaflandscaping.com'"
Customizing the Dashboard
The dashboard is pre-configured and can't be rearranged. All sections show real-time data based on your account activity.
Tips
- Start every day here — The dashboard tells you what needs attention right now. Pending approvals, stale pipeline leads, and failed payments all surface here.
- Use it in client meetings — Screen-share the dashboard to show clients that you're actively managing their project. The activity feed is especially impressive.
- Connect all integrations — The dashboard is most useful when Google Analytics, Google Search Console, and Stripe are all connected. Missing integrations mean missing data.