Competitor Intel lets you scan competitor websites, run AI analysis on them, and compare their strengths and weaknesses against your client's site.
What It Does
You enter competitor URLs — up to 3 per scan — and Trovn:
- Crawls each competitor site
- Extracts tech stack, design patterns, content structure, SEO signals, and features
- Runs an AI analysis comparing competitors to your client
- Generates a report showing where your client wins, where they lose, and what to steal
Why It Matters
Clients ask "why should someone pick us over them?" all the time. Competitor Intel gives you data-backed answers. Instead of guessing, you show them exactly how their site stacks up — and what to fix.
Plan Limits
| Plan | Scans | Analyses | URLs per Scan |
|---|---|---|---|
| Trial | 1 | 1 | 3 |
| Starter | 5/month | 5/month | 3 |
| Pro | 20/month | 20/month | 3 |
| Agency | Unlimited | Unlimited | 3 |
Where to Find It
Go to Competitor Intel from your dashboard. It's in the SEO tools section of the left navigation.
Tips
- Run a scan before the sales call — Having competitor data in hand makes your pitch 10x more credible. "Your competitor ranks for 47 keywords you don't" is more persuasive than "we'll help with SEO."
- Pair with SEO Analyzer — Run SEO Analyzer on your client first, then Competitor Intel on their top 3 competitors. Together they give you the full picture.
- Save scans for client reports — The AI analysis makes a great addition to proposals and quarterly reviews.